About the Show
Well promoted & supported
Through an innovative marketing campaign, high-impact direct mail and online based promotions, as well heavily supported by industry trade publications and the Conferderation of Passenger Transport UK (CPT), 6,000 industry profesionals are expected to attend the show.
In 2005 the show received extensive media coverage from publications such as:
Why Events Work – the ultimate selling points!
- Events and Exhibitions are the new dynamic medium, uniquely offering:
- True Permission Marketing – Non-intrusive, unlike advertising!
- Interactive “Face to Face” Communication – As social beings we like to engage and converse with people.
- Decision Makers – 76% of visitors to trade shows have buying responsibility.
- An excellent complementary medium alongside other marketing strategies.
- Many sales/ marketing objectives achieved at the same time. e.g. Direct sales, database building, account management, PR, market research, recruiting, brand building, demonstration etc.
- Brings Brands Alive - Uses all five senses - I saw it at an exhibition. I touched it, heard it, smelled it, squeezed it, discovered it, tried it and liked it. Source: Association of Event Organisers AEO
